“In the current times, the market dictates to innovate or disappear, as the natural selection in which only the most prepared to evolve with the demand may endure over time.”
Our natural nudity and lack of fur, makes clothes a principal need that works as protection for the natural environment and as a nonverbal communication.
On this times of changes and advance technology the innovation its measure not only in semesters but in years, with that premise we developed the list of the 4 promising new ideas that stand for the fashion business and may change for better how we see the market.
1. Modern meadow: “Let’s change the way we think about materials.” That’s how everything starts for the new company that claim to be a small business, they developed synthetic leather out of bacteria collagen creators, now they’ve reached the point of using liquid leather on other fabric based. DESIGN + BIOLOGY + ENGINEERING combined all together in one business.
2. Upcycling: It’s good to know the coherence the market requests had now reached the consumption habits. As an example there’s Upcycling based on an app where fashion makers (designers, artisans) and fashion lovers can meet. The idea is to implement a circular economy, extending the usable life of each product to the max, reinventing pieces from other collections to the current time. Giving another air to the product. This represent a great alternative, as a solution not only for people complaining how wrong things are, but to make decisions on how they consume.
3. VR: This is a new technology that is changing the ways of consumption, deepen on the costumer experience, as an example the Balmain store opened on this week show how fast the market and the ways of interaction are changing. The store had the augmented reality buyer experience thought to make the customer submerge on the complete brand creative process.
4. Station F: A Paris based platform we talked in some of our previous post, it the set of a creative and innovative environment for the new generation of startups, and this is where you can get funded, and find the right persons to invest in the project.
As a fashion lab we encourage our customers and collaborators to always think with 2 steps ahead and more important than anything to work to evolve constantly with processes from suppliers to final product.